Features:

•	Multi disk stainless drag washers
•	Heavy duty machined gears
•	Graphite Body
•	Handle can be converted right/left
•	Aluminum spool w/free extra graphite spool

There is a new fishing reel company around called PRO Challenger. Check them out at http://www.prochallenger.com.

Tough and Affordable Round metal baitcast reels are one of the most versatile fishing reels out there. For 2004 Shakespeare® is proud to introduce two new round baitcast models for medium to heavy freshwater applications. Affordably priced and packed with features serious fishermen demand, these durable reels are sure to go out by the dozen. Specifications and features include: * Ball bearing * Rigid chrome-plated brass frame with anodized aluminum side plates * Adjustable four-pin centrifugal brake system * Adjustable spool tension knob * Smooth main gear applied star drag system * Precision machined brass gears * Dual soft-touch rubber knobs * On/off bait clicker * Push button spool release

Popularity explosion is the best way to describe the phenomenal growth at CastAway. Since their inception 2 years ago their product line has grown from 30 models to over 170. They are now internationally distributed and are probably the hottest rod on the market today. Their popularity is mainly attributable to the quality of construction of their rods. CastAway prides itself in their painstaking attention to construction and cosmetic detail. They started with 30 models using G-Loomis Premier and IM6 material. In their second year they added a new material T-700 Graduated Modulus Graphite. In fact they were chosen by the manufacturer of the T-700 material to have the exclusive use of this material because of CastAway's reputation as quality rod manufacturers. CastAway is the brainchild of Montgomery, Texas resident, Billy Kistler. Applying his ten years experience in the rod building business Kistler started CastAway two years ago. He is a "Hands On" type who pays great attention to what the fishing public wants by spending time in the field talking to fishermen. He is a pretty good tournament fisherman too and proved it last year by finishing 5th overall in the Angler's Choice East Texas Team Tournament Circuit. Kistler claims that spending time in the field, talking to tournament fishermen, gives him the knowledge he needs to build rods exactly like the fishing public wants. CastAway is proud of the fact that they have never received a critical product review. In the November 91 issue of Tackle Test, a Consumer Reports type of non bios product evaluation service, they say, "We liked the looks and feel of CastAway rods. And their prices allow serious and weekend anglers alike to afford quality and looks. Consider CastAway before buying any other high end rods." Again in May 92 Tackle Test goes even further in their endorsement of CastAway rods, "We shy away from blanket endorsements of any manufacturers goods, but CastAway has done as good a job on it's rods as we've seen. We have been consistently impressed with the actions, finish and components on CastAway products." In 93 CastAway plans to introduce a whole new line of moderately priced rods with the same CastAway quality and look. In January 93 they are scheduled to move into their new 5000 square foot facility in Montgomery which has been designed to handle their current production requirements and allow for future expansion. According to Billy Kistler having their own facility, specifically designed for rod building, will afford CastAway an increase in efficiency in the production process resulting in an even higher quality product. To see their product line look for them in booth 540 and 541 at the Houston Boat Show January 2-10 at the Astro Hall and Astro Arena. They will have some great freebies like hats with their jazzy CastAway logo. For more information contact them at 409-582-1677.

Founded by a Fisherman The Fred Arbogast Company was founded in 1930 by a man whose first love was fishing. His interest in the sport began as a hobby and grew to be the focus of a successful business Fred Arbogast's to outwit the finny tribe was born one day when he was twelve years old. He and his father rode by horse and buggy to a lake near Akron where they fished all day, only to return empty handed. Young Fred felt dejected, yet determined that he would learn all he could about this challenging, and sometimes frustrating, sport of fishing. And he did. After graduating from Central High School in 1913, Fred went to work for the Goodyear Tire and Rubber Company in Akron. But his true love continued to be fishing. Night after night, Fred tinkered in the basement workshop of his home on Barwell Street developing and designing lure designs. Weekends and vacations were spent on the water testing his latest creations at favorite fishing spots. In the late 1920's Fred hit upon a lure idea that appeared to be a winner with bass. He designed an all metal minnow-shaped lure with a single upright hook, real glass eyes and a shiny, hinged metal tail. Fred christened it the Tin Liz. In 1930 Fred purchased a house at 313 W. North Street in Akron where he continued to produce the Tin Liz and, at the same time, began to develop and market other unique lures. 1947 In 1947 the Arbogast Company moved into a brand new, two story building right next door to Fred's original facility. At the dedication, Fred proudly announced that, "now we have all the room we'll ever need." Demand for Arbogast baits, however, continued to grow steadily. 1965 A two story addition was built in 1965 on the adjoining property where Fred's original facility had stood. The new area was put into use immediately for research and development. 1990 Dave Porthouse, Owner and President of Fred Arbogast Company, sought to ,implement the transition into the nineties with the appointment of Sonny Coody as National Sales Manager. The long commitment by the Fred Arbogast Company to produce quality lures made the transition to new and innovative products simple to accomplish. ARBOGAST TODAY The Fred Arbogast Company is still a family owned operation which has expanded from a single manufacturing plant in Akron, Ohio to a company selling products worldwide, distributed from 3 separate manufacturing operations. The Fred Arbogast Company has been in the boat with the American fishing public for well over 60 years. The Company will continue to regard its special relationship with the fishing public as its greatest heritage. For more information contact the Fred Arbogast Company at 713-952-4068.